The success of a digital asset management (DAM) or other enterprise
technology project depends upon system adoption within the organization. This paper
addresses the social aspect of system user adoption and maintains that ‘socializing DAM’
is a key component to the long-term success of the project. Because the success of
collaborative technology platforms like DAM depend heavily on the system’s adoption by
motivated stakeholders and key social influencers within the organization, valuable
lessons for project management can be learned from introducing innovation in social
systems. This article is published in the current issue of the Journal of Digital Media Management, vol. 1,2 by Henry Stewart Publications. Read more...
The Journal of Digital Media Management, vol. 1,2
published by Henry Stewart Publications, London.
Web site: www.henrystewart.com/jdmm.aspx.