Monthly Archives: January 2012

Social media is a tool, not a strategy

No one who uses social media is confused about the difference between a company and an individual. Companies or brands who pretend to act like individuals are immediately disingenuous and suspect. They are clearly selling something. If one follows the

Posted in digital storytelling, social networks

Socializing DAM

Sharing innovation in the organization
The success of a digital asset management (DAM) or other collaborative technology platform depends upon system adoption within the organization. This article addresses the social aspect of system user adoption and maintains that ‘socializing’ a new technology is a key component to the long-term success of the project.


The Journal of Digital Media Management, vol. 1,2 published by Henry Stewart Publications, London.
http://www.henrystewartpublications.com/jdmm.

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Welcome to musings on digital storytelling, information architecture, the narrative of design, content and knowledge management, and the power of networks. If you are interested in getting in touch about any of the articles or ideas published here, please contact me through the "Contact" link in the menu at top of this page.

My article "Socializing DAM" published in the Journal of Digital Media Management addresses the impact of social networks within the organization on technology projects. Please click on the "download the PDF" button to get a free copy.