Sharing innovation in the organization The success of a digital asset management (DAM) or other collaborative technology platform depends upon system adoption within the organization. This article addresses the social aspect of system user adoption and maintains that ‘socializing’ a new technology is a key component to the long-term success of the project.
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My article "Socializing DAM" published in the Journal of Digital Media Management addresses the impact of social networks within the organization on technology projects. Please click on the "download the PDF" button to get a free copy.