Struminger interviewed by KM World magazine

This article from KM (Knowledge Management) World magazine was published in September 2009. They interviewed me as part of a overview of how several companies are using digital asset management (DAM) systems, and particularly how UNICEF is managing rich media assets like video.

The lessons we learned at UNICEF from the global roll-out of the digital asset management system are consistent with our current best practices for technology projects. We see the same issues of process and technology adoption all the time in other projects at UNICEF, as well as many other clients. I can’t emphasize enough that technology is insufficient alone to support process change in an organization… and the adoption that is so critical to success in introducing a new system requires more than just good project management. It requires art, diplomacy and good stakeholder involvement across the organization. Because UNICEF is a large decentralized and global organization, and because we were involving partner organizations and different UNICEF divisions in different time zones, we used a facilitative approach to stakeholder involvement.

I think I can include a brief excerpt here with attribution… link to the full article follows at bottom:

KM World logo

UNICEF had tried several approaches to DAM, including developing its own software, but usage of the systems had been limited. “One of the lessons we learned in our early attempts was that the way in which we rolled out the system was critical,” says Struminger. “We knew we needed a good software product, but better software alone is never the answer. We also needed to facilitate adoption by involving stakeholders.”

– Excerpted from “DAM takes on many roles” by Judith Lamont, Ph.D.
Posted on on Sep 29, 2009


Be Sociable, Share!
Posted in digital media management, knowledge management, on the Web, UNICEF

Socializing DAM

Sharing innovation in the organization
The success of a digital asset management (DAM) or other collaborative technology platform depends upon system adoption within the organization. This article addresses the social aspect of system user adoption and maintains that ‘socializing’ a new technology is a key component to the long-term success of the project.

The Journal of Digital Media Management, vol. 1,2 published by Henry Stewart Publications, London.


Welcome to musings on digital storytelling, information architecture, the narrative of design, content and knowledge management, and the power of networks. If you are interested in getting in touch about any of the articles or ideas published here, please contact me through the "Contact" link in the menu at top of this page.

My article "Socializing DAM" published in the Journal of Digital Media Management addresses the impact of social networks within the organization on technology projects. Please click on the "download the PDF" button to get a free copy.